How to Take Snaps For Your Shiftr Store

A picture speaks a thousand words! What are your photos saying about your products? Is it enticing? Are you telling a story? Displaying your products in the best possible way is a must if you want to sell your products online.

First impressions are crucial and play a significant role in your potential buyers’ decision-making process. The goal is to produce powerful visuals that evoke a specific emotion, one that attracts your potential customers.

Create a beautiful store by applying these simple tips:

Use good lighting (preferably natural light)
White or plain background
Simplistic styling
Simple editing

Nothing beats the authenticity of natural light when taking photos. Take the time to find out where the best natural light in your house is.

If you find the light is too strong, try softening it up with sheer fabric placed over your window/door. The best light for product photography is sideways daylight, so take your products as close to a window as possible.

Be careful that you don’t place your products in direct sunlight, as this will cause overexposure.

Create a minimal background so that the focus is on the product rather than the background. Your products will be more noticeable as a result of this.

The easiest way to do this is to get a large board, a plain white poster, white linen or a roll of white paper. Wood, concrete, marble, fabric or paper make for great styling boards.

It is very important for a customer to immediately see what a product looks like. If we over style our photos, the customer will not have clear picture of what they are buying and will easily click away to another item.

This clean, clear and simplistic photo will be best as the first image on your product’s store listing, to pull in the customers and give your store on Shiftr a cohesive aesthetic.

Additional styled or lifestyle photos can be added on the listing – this is a great way for the customer to see what the product will look like in use.

Think about the story you want to tell and how to best express it. Using natural fabrics, paper and models will make the photos more atmospheric and exciting.

Editing photos has never been easier. All smartphones include the feature to adjust the brightness, contrast, highlights, shadows, saturation and clarity of your photos.

Whether you have Android or iOS, there is something available for all skill levels. Here are some simple phone editing apps that you can download for free today:

Adobe Lightroom Mobile – one of the best free photo editing apps
Snapseed – Google’s professional photo editor app
VSCO: Photo & Video Editor – easy to use and even works as a video editor.
Foodie – Camera for life – includes a timer for perfectly styled selfies
TouchRetouch – t’s an app that offers all the tools you need for removing unwanted elements from your photos

Top Tips

Remember to only make slight changes.
Over editing can ruin your image.
Remember to post your photos on Instagram and tag us @shiftr_store to be featured on our platforms and social media ads.
Don’t use extreme filters – stick to natural and bright pre-sets
Think Tik Tok and Instagram Reel